VantaCon

Objective:
Create an event branding for our annual user conference.

Obstacles:
Many moving pieces from multiple of different deliverables to working with many different vendors.

Process:
I was the lead designer for this event. I worked with our team to create a bespoke brand identity system for the event while still keeping on brand. The theme of the event was “Moving beyond the standard”, so the overall tone must feel sophisticated with a hint of fun since that’s part of our core brand.

There were multiple moving pieces to this project. The venue space was different this year so we had to design different signage pieces to fit the venue. I was also in charge of the main stage keynote presentation. Making sure the show ran smoothly.